About us
Engineers who build and run online stores, now getting them found
SwiftForge SEO is the search side of SwiftForge Web LLC. The people who look at your store are the people who fix it. There's nobody in between.
Where we come from
Aleš Gaber has been online since 1996 and has built online stores since 2005. He leads the team and still works on client stores alongside them.
Between SwiftForge Web and our agency in Slovenia, Limonet, we have built, moved or rescued more than 400 projects. Most were PrestaShop stores and a lot were WooCommerce. Getting those stores found in Google was part of the job from the first year.
Then shoppers started asking ChatGPT. We looked at what was being sold to store owners as "AI optimisation" and found a lot of it had no evidence behind it. We also found that the parts which do matter, crawler access, product feeds and fast pages, are engineering jobs, which is the work we already do.
So SwiftForge SEO does one thing: it gets WooCommerce and PrestaShop stores found, in Google and in AI answers, and does the fixing itself.
The team
No juniors and no account managers.
Click a name to find us on LinkedIn.
How we work
We fix things ourselves
A list of recommendations is only useful if somebody carries it out. We run WooCommerce and PrestaShop stores on our own servers, so when a product feed is broken or a firewall is turning the AI crawlers away, we open the store and put it right.
We say where a claim comes from
AI search is new and full of confident advice. On our AI search page every claim has a source you can open. Where the evidence is thin, we say so.
We count, we don't screenshot
AI answers change every time you ask. Our reports say how often your store was named over many tries, and they say it in a bad month too.
No pressure tactics
No countdown timers, no "only two slots left". If we're busy, we tell you the date we can start.
The one rule we keep
We tell you when the answer is no.
If your store is already doing the right things, we'll say so and you keep your money. If the problem is something we don't do, we'll tell you who does.
How we're set up
The team is in Slovenia, in Europe. You sign with SwiftForge Web LLC, a Wyoming company. That means a US agreement and a US invoice, and you pay in dollars.
Being six hours ahead has an upside. Our working day is your night, which is when you want changes made to a live store. We take US calls 9am–4pm ET, weekdays.
The other half of the company, swiftforgeweb.com, rescues, speeds up and looks after online stores.
Want us to look at your store?
Send us the address. A person looks at it and emails you what we found within 3 business days, free.