What we do
We find what keeps your store from being found, and we fix it ourselves
Most SEO work ends in a document. Ours ends in your store: the change is made, tested on a copy first, and you can see it live. Three steps, and you can stop after any of them.
1. The Found Check Free
You send us the store's address. A person goes through it and writes down what we see, in plain words:
- Your searches. Which searches bring buyers today, and which have you on page 2.
- AI access. Whether ChatGPT, Perplexity and Google's AI are allowed to read the store. A firewall, a security plugin or one line in robots.txt is often enough to shut them out.
- Product feed. Whether your products are in Google Merchant Center, and what is missing from them.
- Speed on a phone. Measured with Google's own test, on a product page, not only the homepage.
- AI mentions. We ask the AIs the questions your buyers ask, several times each, and count how often your store is named.
You get it by email within 3 business days, with a short list of what we would do first. You can take that list to your own developer. Nobody calls you unless you ask.
2. The Fix Sprint $1,900 once
One fixed list of work at one fixed price. We do it in your store, on a copy first, then live.
- The AI crawlers are let in. robots.txt, firewall and security plugin rules checked and put right, then tested from outside.
- The product feed goes into Google Merchant Center. Brand, product codes (GTIN), price, stock and shipping filled in so products stop being rejected.
- The ChatGPT shopping application is sent. We prepare the feed in the form OpenAI asks for and apply for you. Acceptance is their decision and there is a waiting list, so we promise the application and a correct feed, not a date.
- Speed on phones. The things that slow the product and category pages down are fixed in the theme, the plugins and on the server.
- Your 20 worst product and category pages are put right. Titles, descriptions, doubled pages, missing canonical addresses, thin text.
The sprint is finished when the list is finished. Plan on two to three weeks from the day we have access.
3. Found Monthly $1,200 a month
Being found is not a job you finish. Competitors add pages, Google changes what it shows, products come and go. Every month we:
- rewrite product and category pages so they answer what buyers actually ask
- add pages for searches where people are ready to buy, such as comparisons, "best for" pages and buying guides
- keep the product feed clean as your catalogue changes
- fix the technical problems that turn up, with no hourly bill on top
- send one report: sales and clicks from Google, and how often the AIs named your store that month
No contract. If a month comes when it isn't worth the money to you, you cancel and keep everything we built.
What we usually find in a WooCommerce store
WooCommerce gives you a lot of freedom, and most of what we fix comes from that freedom.
Filter pages in Google
Every colour and size filter makes a new address. Google ends up crawling thousands of near-identical pages and gives less attention to the ones that sell.
Category pages with no words
A grid of products and nothing else. Neither Google nor an AI can tell what the category is for, or who it suits.
Plugins that slow every page
Forty plugins, each loading its own scripts on every page, including the ones that are only needed at checkout.
A feed with holes in it
Products go to Merchant Center without brand, GTIN or shipping, and are quietly disapproved. The owner often doesn't know.
A security plugin that blocks AI
"Block bad bots" is ticked, and with it the crawlers ChatGPT and Perplexity use to read your store.
Variations nobody can find
The product people search for exists only as a dropdown choice on another product, so there is no page that can rank for it.
What we usually find in a PrestaShop store
Most of the stores we have built and looked after over the years run on PrestaShop, so little of this surprises us.
Faceted search in Google
The layered navigation module creates an address for every filter combination. Left open, Google spends its visits there instead of on your products.
The same product at several addresses
A product that sits in three categories, or has ten combinations, can be reached in many ways. Without a correct canonical address, they compete with each other.
Language and shop mix-ups
Multistore and multilanguage set-ups where Google is shown the wrong language, or the same text under two shops.
An old theme on a new phone
A theme from years ago that loads everything at once. It looks fine on a desk and takes far too long on a phone.
Feed modules left half set up
The Merchant Center module is installed, but the categories aren't mapped and the product codes are empty, so most products are refused.
Server rules that block AI
A firewall rule at the hosting company turns away crawlers it doesn't know. We run our own servers, so we know where to look.
What we don't do
Some of this is sold a lot. We leave it out because it doesn't work, can get a store penalised, or is not honest.
- Buying links, or paying to be put on "best of" lists
- llms.txt files sold as an AI ranking tool
- Posting on Reddit or forums while pretending to be a customer
- Writing a Wikipedia page about your store
- Hundreds of machine-written pages published in a week
- Promises of a ranking or of an AI recommendation
Start with the free Found Check
Send us your store's address. A person looks at it and emails you what we found within 3 business days.